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135th Agency Celebrates A Year of Wins

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135th STREET AGENCY WINS TWO
1st PLACE EMMA AWARDS
Company is Honored by NAMIC for BET and OWN campaigns

135th Managing Partner Saptosa Foster and Founder/CEO Shante Bacon accept their award at the
New York Marriott Marquis on October 9
(NEW YORK) – October 11, 2013 – The 135th Street Agency has won two (2) first place “EMMA” awards (Excellence in Multi-Cultural Marketing Awards) by the National Association of Multi-Ethnicity in Communications (NAMIC). The firm was awarded for marketing tactics in the print and digital categories for campaigns with OWN: Oprah Winfrey Network’s (Tyler Perry’s “The Haves and the Have Nots” and “Love Thy Neighbor”) and BET (“The Game” Superfan contest). The EMMA Awards ceremony took place October 9 at NAMIC’s 27th Annual Conference at the New York Marriott Marquis.

 
135th’s Award Winning Campaign (left). EMMA – Excellence in Multi-Cultural Marketing Awards (right).

     
Shante and Saptosa with BET’s Consumer Marketing Department
 
The ladies of 135th with Wendy Luckenbill, VP of Communications at OWN (left).
Saptosa and Shante are interviewed by NAMIC (right).
Saptosa and Shante with their families
  
Shante with mom Geraldine Bacon (left). Saptosa with Irene Scarsella, dad Newsville Foster and sister Athena Foster.

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135TH WINS COMMUNICATOR AWARD

Agency is recognized for WE tv campaign

 
The 135th Street Agency has won an “Award of Distinction” by the19th Annual Communicator Awards for Marketing Effectiveness on Season 2 of WE tv’s Braxton Family Values.

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. Over 6,000 entries were received from across the US and around the world. This marks the third award that the agency has received for their creative work. In 2010, they were awarded anAmerican Advertising Federation Mosaic Award for their “Love N’ Haiti” campaign with the City of Miami.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.  Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including:  AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.   To learn more about the Communicator Awards visit www.communicatorawards.com.

 

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SAPTOSA FOSTER IS AMONG ROLLING OUT’S “TOP 25 WOMEN OF ATLANTA”

135th Street Agency Managing Partner Saptosa Foster has been named one of Rolling Out‘s “Top 25 Women of Atlanta.” According to Rolling Out, Atlanta’s Top 25 are women who’ve successfully served as business leaders and pillars of their communities. These women have exemplified the willingness to share their expertise and effect change. Standing strong, these women have proven they can break through any glass ceiling.  Fellow honorees include: Dr. Bernice A. King (The King Center),Quinnie Jenkins-Rice (Southwest Airlines), Charlene Dance (Strength of Nature), Cynthia Bailey (The Bailey Agency), Angie Stone (R&B singer/songwriter), Stacey Y. Abrams (Georgia General Assembly and State Representative, 89th House District), Amy Wright (UniWorld Group Advertising), Jini Thornton (Envision Business Management Group),Keisha Lance Bottoms (Atlanta City Council), Lisa Rayam (Fox 5 News), Sandra Ward (Fulton County Wolf Creek Amphitheater) and more. Visit www.rollingout.com for more information.

  Rolling Out’s 2013 Top 25 Women of Atlanta

 

   

              The Top 25 Women of Atlanta plaques (left). Saptosa poses with 135th Founder/CEO Shante Bacon (right).

 

   

 Saptosa with fellow honoree Charlene Dance, Rolling Out publisher Munson Steed and Shante Bacon (left). 

Saptosa accepts her award with Munson on-stage during the dinner (right).

 

   

 Saptosa with her cousin Keturah Dryden (left). Saptosa hits the red carpet (right).

 

  

 Saptosa is surrounded by friends and family

    Congratulations, Sap!

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SHANTE BACON IS FEATURED PANELIST AT BPRS ENTERTAINMENT BOOTCAMP

 

BPRS-NY president Kisha Barton (left) and board member Vanessa Edwards-El (right)thank panelists (from L-R holding certificates) Tanya Hayre, media relations specialist; Michelle Huff, founder of Huff Events & PR; Shante Bacon, CEO & founder of 135th Street Agency and Simone Smalls, founder & CEO of Simone Smalls PR.

(NEW YORK) – October 11, 2013 – 135th Founder/CEO Shante Bacon, along with fellow publicists Michelle Huff, Simone Smalls, and media specialist Tanya Hayre, hosted a “PR Entertainment Bootcamp” for New York members of the Black Public Relations Society on February 26. Public relations professionals and students gathered for a night of lively discussion and networking at leading public relations firm, Burson-Marsteller, where attendees were engrossed in the glamorous yet challenging world of entertainment public relations.

 

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SAPTOSA FOSTER OFFERS PR GEMS AT NATIONAL BPRS CONFERENCE
135th Managing Partner speaks on entertainment and branding panel

(l-r) Kisha Barton (moderator and President of BPRS NY) with panelists Nina Flowers, Saptosa Foster, Arian Simone and Nicole Garner

(ATLANTA) – October 11, 2013 – Saptosa Foster was one of the expert panelists at the National Black Public Relations Society Conference in Atlanta on October 4th. The panel – entitled Power of Pop Culture, Sports and Entertainment on Today’s Consumer – gave aspiring publicists insight on what it’s like to integrate celebrities/personalities into communications campaigns for corporate brands. Some quotables from Saptosa include:
  • “As consumers if you continue to support unproductive products, services, and entertainment in your community, you will continue to see things you don’t like.”
  • “You should clearly define the measurement of success when going into a partnership.”
  • “Be honest and upfront with your clients about realistic expectations, so that you don’t burn bridges.”
  • “Do your research in the planning phase of your campaign in order to avoid costly mistakes and to maximize successful results.”
 
 
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IN CASE YOU MISSED IT…
MORE 135TH STREET AGENCY NEWS

 Black Enterprise – “Cool Jobs: PR Powerhouse Shante Bacon on Hollywood Success and Dispelling ‘Power Woman’ Myths

Fuzion Magazine – “Top 20”

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Shante Bacon
Saptosa Foster
Managing Partner

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