Hulu 2017 Upfront Anouncements
NEW YORK, NY Senior VP Advertising Sales at Hulu Peter Naylor speaks onstage during the Hulu Upfront presentation at The Theater at Madison Square Garden on May 3, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images
The launch of the Hulu’s brand new live TV streaming beta service, along with its groundbreaking new user experience, to the public.
A new distribution agreement and comprehensive content licensing agreement with Scripps Networks Interactive that will see SNI’s top U.S. networks – including HGTV, Food Network and Travel Channel added to Hulu’s new live TV streaming service and SVOD service
The renewal of hit Hulu Original Series, The Handmaid’s Tale, for season two
Straight-to-series orders for new Hulu Originals: The First and Marvel’s Runaways
Exclusive Streaming Video On-Demand Rights to Multiple Golden Globe Award-winning Comedy Series ATLANTA
Hulu and BrightLine Introduce First-of-Its-Kind T-Commerce Ad Unit
In partnership with Nielsen, Hulu Extends Digital Ad Ratings (DAR) to Living Room
Sales effectiveness measurement tools through new partnerships with SambaTV and Nielsen Catalina Solutions
Significant audience growth to 47 million total unique viewers
Talent appearing at the Hulu Upfront:
- Elisabeth Moss, Samira Wiley, Alexis Bledel (The Handmaid’s Tale)
- J.J. Abrams (Castle Rock)
- Mindy Kaling (The Mindy Project)
- Josh Hutcherson (Future Man)
- Jeff Daniels and Tahar Rahim (The Looming Tower)
- Sarah Silverman (I Love You, America)
