Recap of NUVO Tv Red Carpet Launch-Part 2
nuvoTV is an American cable television network based in Glendale, California. The network’s origins date back to 1997, when American entrepreneurs Jeff Valdez and Bruce Barshop established Sí TV as a production company to develop, produce and distribute original English-language, Latino entertainment. Their production, Nickelodeon‘s The Brothers García, made television history as the first English-language sitcom with an all-Latino cast and creative team of writers, directors and producers.
nuvoTV, as Sí TV, was launched as a cable television network in February 2004. It became the first cable channel that catered to the Latino community with exclusively English-language programming. In 2012, nuvoTV went into a premier partnership with American entertainer Jennifer Lopez. She will work on the creative side of the network, managing marketing and program production with her production company, Nuyorican Productions, as well as periodically appearing in network programming. Lopez was named the chief creative officer of the network in May 2013.
As of August 2013, approximately 32,735,000 American households (28.66% of households with television) receive nuvoTV.
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