|Taormina, 20 June 2014 – Maserati played a starring role in the Taormina Film Festival award ceremony held last night in the amazing backdrop of Teatro Greco, a befitting scenery to celebrate Maserati’s Centennial. The evening’s award ceremony saw Giulio Pastore, General Manager Maserati Europe, giving the ‘Maserati Taormina Award’ to American actor Ben Stiller. Stiller was chosen in recognition of the close affinity between Maserati and the character that he masterfully portrayed in the movie ‘The secret life of Walter Mitty’. As Walter Mitty dreamed of displaying the strength, intelligence, looks and courage he knew he possessed, so too Maserati was born from a dream – that of Alfieri Maserati and his brothers – which became a reality in Bologna in 1914, one hundred years ago. The Maserati brothers took 12 years to build their first car, but when the Tipo 26 made its racing debut in 1926, it simply stunned the giants of the automobile industry by winning Sicily’s Targa Florio, one of the most famous and demanding races of that era.Faithful to its origins though committed to continuous technological innovation, Maserati, in its centenary year, chose this very message for the 90 second television advert for the Ghibli. The ad was first broadcast to an audience of 110 million during the Super Bowl match which took place on the 2nd of February, 2014 at the MetLife Stadium in East Rutherford, New Jersey.In this year’s 60th edition of the Taormina Film Festival, the Maserati Ghibli and Quattroporte drew the gaze of all present even before the stars on board emerged from them. And every evening, before the film premieres, the music of their engines and their impeccable elegance were complemented by the breath-taking images and mighty roar of the Ghibli that starred in the Super Bowl advert along with the young American actress Quvenzhané Wallis.
The advert, directed by David Gordon Green, delivers a message of hard work, dedication, commitment, passion and tenacity. It pays a clear homage to the values expressed by the first 100 years of Maserati’s glorious history and by the first 60 years of the Taormina Film Festival and tells how, through commitment, perseverance, passion and dedication, obstacles can be overcome and dreams turned to reality.
This year, as Maserati is celebrating a hundred years in the automobile industry, the company is expanding rapidly and clearly proving that it really has turned dreams into reality. Present in some seventy markets around the world, Maserati confirms its role as international ambassador for Italian excellence. Thanks to a range of models recently expanded by the Quattroporte and Ghibli, Maserati sales are growing rapidly.
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