SundanceTV announced that Denielle Webb has joined as vice president of public relations and marketing, overseeing the network’s publicity, talent relations, special events and marketing initiatives.
Webb dually reports into Marnie Black, who was recently elevated to executive vice president of public relations for AMC and SundanceTV, and Linda Schupack, executive vice president of marketing for AMC and SundanceTV. All three are based at the company’s New York headquarters.
“Denielle is one of the most creative, collaborative and hard-working communications and marketing professionals we’ve ever partnered with,” said Black. “Most recently, she executed an incredibly ambitious and months-long PR and marketing campaign for the end of ‘Mad Men.’ We look forward to having her and her big-picture thinking at SundanceTV, helping to elevate the programming from this already prestigious brand.”
“Because Denielle keenly understands the strategic relationship and interplay between marketing and press, she will be creating breakthrough marketing initiatives whose intent and effect will be inherently amplified,” said Schupack. “We are very excited that she’ll be bringing her strategic vision and valuable skills to SundanceTV.”
Before joining SundanceTV, Webb worked for the past year as a marketing and PR consultant at AMC, helping oversee special projects, including the “End of an Era” campaign for “Mad Men.” She guided many of the activations celebrating the acclaimed series’ finale, including major exhibitions at the Museum of the Moving Image in New York and the Smithsonian’s National Museum of American History in Washington, D.C.; the installation of the Draper Bench at the Time-Life building in New York; the Mad Men Dining Week in partnership with NYC & Company; and several screenings, events and discussions with organizations such as the New York Public Library, Film Society of Lincoln Center, 92nd Street Y, Museum of Jewish Heritage and BAMcinématek, the Brooklyn Academy of Music’s repertory film program.
Webb first launched her marketing and PR consulting company, Orso Communications, in 2010, partnering with other major media clients such as Viacom, Bravo, Big Tent Entertainment, HIT Entertainment and Oasis Productions. Prior to that, Webb was senior director of public relations for HIT Entertainment since 2006, where she developed and executed communications strategies for the company’s leading kids’ properties, such as Thomas the Tank Engine™, Barney™, Bob the Builder™, Angelina Ballerina™ and more. Before that, she worked at Viacom from 1996 to 2006, serving in a succession of roles across public relations and marketing, including publicist for Nickelodeon International and director of brand marketing and public affairs for Noggin and The N (now known as Nick Jr. and TeenNick, respectively).
Webb began her career in communications and special events at Scholastic Inc. She holds a bachelor’s degree from Brown University.
About SundanceTV
SundanceTV is making and celebrating television as distinctive as the best independent films. Working with today’s most remarkable talent, SundanceTV is attracting viewer and critical acclaim for its original scripted and unscripted series. Launched in 1996 and owned and operated by AMC Networks Inc., SundanceTV delivers on the spirit of founder Robert Redford’s mission to celebrate creativity.www.sundance.tv
