NEW YORK – April 10, 2017 – Showtime Networks announced that Donald Buckley has been promoted to Chief Marketing Officer. Buckley will continue to oversee the network’s marketing, creative advertising and digital media divisions, including consumer marketing, promotions, media, and the day-to-day operations for Showtime Networks’ digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content. He previously served as Executive Vice President, Program Marketing and Digital Services. The announcement was made today by David Nevins, President and CEO, Showtime Networks Inc., to whom Buckley reports.
“Don’s leadership and steady hand have been indispensable to the growth of SHOWTIME during this period of dramatic change in every aspect of our business,” said Nevins. “As both a creative innovator and as a strategist, he has driven our marketing to cut through the clutter in this competitive environment.”
Buckley worked for more than 20 years at Warner Bros., founded its digital marketing department, and was also a co-founder of Warner Bros. Online, now known as Warner Bros. Advanced Digital Services. Until 2008, Buckley served as Warner Bros.’ Senior Vice President, Interactive Marketing and was previously its Vice President, Theatrical Marketing and headed the company’s New York offices.
Before joining SHOWTIME in 2011, Buckley launched the integrated, interactive marketing company THA.i, with clients that included IMAX, Focus Features, CBS Films, Warner Bros. and Universal Studios, among others. He was a partner at the company, as well as its President.
Buckley is based out of the company’s New York headquarters.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network’s authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon and Google. Consumers can also subscribe to SHOWTIME via Hulu, YouTube TV, Sling TV, Sony PlayStation™ Vue and Amazon Channels. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV. For more information, go to www.SHO.com.
Photo: Courtesy David Johnson/Showtime Networks
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