World of Dance #SplashMob
A wet and wild time was had by all when NBC ‘World of Dance’ contestant and ‘So You Think You Can Dance’ winner, Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting party goers with an epic #SplashMob performance at a summer pool party attended by top World of Dance talent. Taking place in Los Angeles, California, the pool party was attended by over 50 World of Dance performers, including Autumn Miller (Spring Sisters World of Dance), the Miniotics Dance Crew (America’s Got Talent Season 11), Hall of Fame Dance Team and Soul Fresh to name a few. The world’s first Bunch O Balloons #SplashMob was captured using twelve cameras and more than 5,000 self-tying Bunch O Balloon water balloons and has been shared with World of Dance’s five million followers on YouTube and Facebook.
Bunch O Balloons water balloon thrown by Autumn Miller. The crowd was shocked into silence and then surprised as the two broke into dance and were joined by the Miniotics, Hall of Fame, Super Fresh and other dance crews to music spun by DJ Mike Murda of Super Cr3w. The combination of YouTube’s top dancers and choreography from Ricky Cole, a member of Soul Fresh, created a cool and intricate collaboration which resulted in a fun-filled partnership between the two brands.
From Fik-Shun, “This water balloon Splashmob was crazy! I was excited to play the Security Guard character, because if you know me from World of Dance, I’m a character.”
“Bunch O Balloons lets you unleash summer fun, so what better way to showcase this than with a #SplashMob of epic proportions,” said Renee Lee, Global Marketing Manager, ZURU Toys. “There was a lot of risk and planning involved in trying to pull off a surprise #SplashMob, but we succeeded and had so much fun in the process. We loved collaborating with World of Dance to show how Bunch O Balloons can make any outdoor summer celebration better with water balloons that are faster and easier to make.”
Matthew Everitt, CEO, World of Dance, adds, “WOD Digital Lab was launched to help quality brands like ZURU create fun, viral content. We knew we were up for a challenge in producing a flash mob inspired video with water balloons, and we’re thrilled with the way it turned out.”
The #SplashMob pool party is one of a series of events in the Bunch O Balloons and World of Dance collaboration, which seeks to create unique and engaging content highlighting ZURU’s innovative Bunch O Balloons water balloons as an essential part of active summer fun. The program blends both digital and experiential marketing including influencer-driven and user-generated content through events capturing the dance community celebrating summer with Bunch O Balloons, and a sponsorship of the World of Dance U.S. summer events.
About Bunch O Balloons
The global Kickstarter sensation and Outdoor Category Best-Seller and Toy of the Year winner, Bunch O Balloons by ZURU are revolutionary self-tying and biodegradable water balloons that quickly and easily fills and ties 100 water balloons in less than 60 seconds. Learn more at www.bunchoballoons.com or Like us on Facebook @BunchOBalloons.
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, Zuru Fidget™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!
About World of Dance
World of Dance is the preeminent global dance brand, combining the world’s largest international urban dance competition with the largest digital platform for dance driving more than 30 million monthly views, and now the inspiration for the new television dance competition of the same name airing on NBC with Jennifer Lopez, Derek Hough, and NE-YO. What began in 2008 as a single event has become a continent-spanning, tour de force of human spirit and sick dance moves. The World of Dance Tour and WOD Live showcase events attract YouTube stars, industry icons, and tens of thousands of fans to venues in more than 30 countries, spanning the U.S., Europe, South America, and Asia. No animosity. Just pure, awe-inspiring movement. Leveraging the company’s success in creating content and operating media platforms with direct consumer impact, the company provides brands with an authentic 360-degree immersion into youth culture through its full-service in-house production studio, WOD Digital Lab. From influencer integrations and branded content to product seeding and lifestyle experiences, WOD Digital Lab connects brands with today’s connected generation.