Academy Museum Of Motion Pictures Debuted Its First Commercial
The highly anticipated Academy Museum of Motion Pictures, which will be the first film museum in Los Angeles when it opens in 2019, debuted its first commercial during the 90th Oscars broadcast on March 4.
The:30 spot—created by Wieden+Kennedy
The Academy Museum will be the world’s premier institution dedicated to the art and science of movies and moviemaking. Pritzker Prize-winning architect Renzo Piano with Renzo Piano Building Workshop has designed two distinct buildings that will form the Academy Museum’s 300,000- square-foot campus: the Saban Building—a designated Los Angeles Historic-Cultural Monument—and a soaring spherical addition that features a state-of-the-art theater and a terrace topped with a spectacular glass dome. The buildings will include 50,000 square feet of gallery space, two theaters, cutting-edge project spaces, an outdoor piazza, the rooftop terrace with sweeping views of the Hollywood Hills, an active education studio, a restaurant, and store.
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held global creative company with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai, and Tokyo. Wieden+Kennedy works with some of the world’s most innovative brands, including AB InBev, Airbnb, Anki, Coca-Cola, Delta Air Lines, Facebook, Honda, Instagram, Mondelēz, Nike, Procter & Gamble, Samsung, and Spotify.