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ECRU New York Hair and Makeup


ECRU New York offers prestige hair and beauty products created by professional hair stylists and makeup artists. Anchored in a rich heritage of beauty and fashion, our 6 curated collections are designed to treat and perform and include the Signature, Texture, Curl Perfect, Acacia, Performance, and Beauty collections. Each collection is designed to meet a specific need for stylists, makeup artists, and discerning clients.

Their artistry is in formulating products to treat and perform by combining extraordinary skincare ingredients with the performance of professional haircare.


We call this COSMETICHAIRCARE. Hydrolyzed Silk, Sunflower Oil, Keratin, Chamomile, Gardenia and Algae Extract are infused throughout our collections to strengthen and improve the integrity of the hair and scalp, without ever compromising performance.


Setting Spray

ECRU New York’s latest launch and addition to the Texture Collection is a lightweight setting spray that provides long-lasting hold with a glass-like shine and heat protection for both wet and dry hair. This multi-use, paraben-free product provides endless styling options on both dry and wet hair:

Use with a curling iron to:

• create smooth, shiny styles with long-lasting hold
• camouflage split or damaged ends
• provide a stronghold for formal styles & long, hard to curl hair

Use with flat-iron to:• create smooth styling with added volume & texture 

Use as a spray gel to:

• provide volume & shine when blow drying
• create an air-dried “wet-look” style
• mold, sculpt & create perfect finger waves
• slick back short hair for a smooth or textured finish

Dry Texture Spray

Working Hairspray & Dry Shampoo Hybrid that builds invisible texture and volume in the hair. Use as a root lift or to build body by lifting hair and spraying at the root. Can be sprayed all over for additional volume or to revitalize day old hair.

Silk Nectar Serum

A remarkably light serum for all hair types. Pure silk protein and emollients smooth, moisturize and add incredible shine without residue. The result, hair discovers the supple body and sleekness with a few miraculous drops. Key ingredients include Hydrolyzed Silk and Vitamin E.

Acacia Protein Masque

A nutrient-rich, intensive treatment that penetrates deep into the hair shaft to repair and renew dry, damaged hair and replenish lost nutrients, leaving hair silky, shiny, and strong. Key ingredients include Acacia Collagen, anti-aging, plant-based collagen that provides both moisture and moisture retention, Sunflower Seed Oil, and Grape Seed Oil.


Velvet Air Lipsticks in Plumberry & Mulberry
A velvet lip color that glides on lips leaving an airy, weightless cushion of long-lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish. A Gluten & Paraben Free formula is available in 10 luxurious shades. Plumberry and Mulberry are deep berry tints, perfect for the fall.

Runway Lash Amplifying Mascara

This NEW GENERATION mascara reveals intense, amplified runway lashes. Its unique formula lengthens, volumizes, lifts and curls lashes while Argan oil conditions and protect. The unique flat curved brush hugs every lash, revealing beautifully amplified lashes that are smudge, flake and clump free. A Paraben-Free formulation


About ECRU NEW YORKBorn in the salon™, ECRU New York offers prestige hair and beauty products created by professional hair stylists and makeup artists. Anchored in a rich heritage of beauty and fashion, our curated collections are designed to treat and perform, delivering endless beauty options. Available in the most exclusive salons and spas globally.Clean. Fresh. Modern. Classic.

For more information on these and other products, please visit


Courtesy of Beauty Press




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