Opening in theaters February, 28th GREED tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished.
To save his reputation, he decides to bounce back with a highly publicized and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick (David Mitchell).
DIRECTED BY: Michael Winterbottom
WRITTEN BY: Michael Winterbottom, Sean Gray
PRODUCED BY: Damian Jones, Melissa Parmenter
STARRING: Steve Coogan, Isla Fisher, David Mitchell, Shirley Henderson, Asa Butterfield, Sophie Cookson