Nielsen’s 2020 Asian American Diverse Intelligence Series digital launch was held on May 18th. Mariko Carpenter, Nielsen’s VP of Strategic Community Alliances, presented insights on Engaging Asian American Consumers at the Dawn of a New Decade. The webinar included a panel discussion with Veena Crownholm, Lifestyle Host, Millennial Mom, and Content Creator, and Christine Cadena, VP of Diversity & Inclusion for The Walt Disney Company.
We had a chance to do a virtual Zoom audio interview with Mariko to learn more about a rapidly growing diverse market and the ever-evolving digital consumer market.
Listen To Interview Below
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ASIAN AMERICAN DIVERSE INTELLIGENCE SERIES
Nielsen’s Diverse Intelligence Series offers comprehensive reports that focus solely on diverse consumers’ unique media, consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers.