Love Island USA Star Kordell Beckham Kicks Off Cuffing Season With The Creators Of Iconic ‘Got Milk?’
‘Love Island USA’ star Kordell Beckham kicking off cuffing season with the creators of iconic ‘got milk?’ to debut the “Real Matches are Back” digital creative campaign. The effort invited singles to reconnect in person. They participated in a “milkshakes and morning jammies-themed” speed-dating experience. Kordell Beckham hosted the event at American diner, Mel’s Drive-in on the Sunset Strip.
Beckham commenced the celebration by raising a milkshake toast to the creators of ‘got milk?’. He then toasted the Angeleno singles. They came out donning their coziest loungewear and chicest fleece pajamas. They were ready to explore a potential match.
Among the guest spectators in attendance celebrating ‘got milk?’ and cheering singles on were reality royalty and pop-influencer friends like former ‘Bachelor Nation’ personality and current ‘Viall Files’ podcast host, Nick Viall; “Love Island USA’ season 6 fan favorite, Miguel Harichi, Netflix’s ‘Outer Banks’ actress, Fiona Palomoa; and American dancer, actress, television personality, and sweetheart, Julianne Hough.
The event is the first in a series of regional activations hosted by ‘got milk?’ at Mel’s Drive-in locations throughout California this fall. Singles are encouraged to show up as their most authentic selves. They can meet potential matches straight out of bed. This includes being in cozy pajamas, without makeup or fancy clothes, over breakfast. To commemorate the spirit of the “Real Matches Are Back” campaign, ‘got milk?’ aims to leave an indelible mark on the 2024 cuffing season. They have collaborated with Mel’s Drive-in on an exclusive menu and co-merch drop, available for a limited time.
“Real Matches Are Back” by “Got Milk?” is the latest creative installment under the “Got Milk?” brand. “Real is Back is a platform that champions the resurgence of authenticity in our relationships. The campaign invites everyone to rediscover what is real and true. It encourages disconnecting from screens and reconnecting with people in person.
You can learn more about “Real Matches Are Back” by visiting gotmilk.com or checking @gotmilk on Instagram, TikTok or X
