Johnnie Walker Blue Label Collaborates With Actor Jude Law
JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, as per IWSR 2013, announced it is set to launch a short film – ‘The Gentleman’s Wager’ – starring actor Jude Law. Directed by Jake Scott and also starring Italian actor Giancarlo Giannini, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience.
Scheduled for global release on 30th July 2014, ‘The Gentleman’s Wager’ was shot in the British Virgin Islands in the Caribbean and London respectively and sees Law in the role of a man who, despite having it all, uses a wager as an excuse to challenge himself and strive for something he wants, but can’t buy.
Commenting on his involvement, Law says: “The film is about improvement and progress and this is something I try to do in my work and life. I had to learn new skills through the shooting of this film, that combined with the places we visited and shot in, alongside working with Jake and Giancarlo too, made it a truly rare experience.”
JOHNNIE WALKER BLUE LABEL – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER BLUE LABEL is a Scotch Whisky born of the art of our Master Blender.
Presented in individually numbered bottles, it is reminiscent of the 19th century style of whiskies. The Master Blender uses his decades of experience to select some of the rarest casks from the JOHNNIE WALKER reserves for their quality, character and flavour to create the powerful, complex, smooth character of BLUE LABEL.
BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.
About DIAGEO
DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J?B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit www.diageo.com. For DIAGEO’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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