After an incredible 500% growth in 2014, MYX Beverage LLC has announced another innovative single serve offering: MYX Fusions Sangria,expected to reach shelves by July 4th, just in time for the 2015 summer season.
The company, co-owned by international pop superstar Nicki Minaj, is taking the next bold step in the single-serve, ready-to-drink wine market with three new blends that combine select premium Spanish wine with natural fruit essences and a touch of sparkling carbonation to create a refreshing, ready to drink experience. In early tastings, the unique, slightly effervescent MYX blends consistently proved superior to other Sangrias on the market and even to fresh offerings in the on-premise. Once again, as with MYX Fusions Moscato, MYX is poised to change the way young women and men enjoy their wine.
Packaged in striking, shelf-savvy bright red 187-ml bottles, the three new sangria flavors include:
* CLASSICO – A new take on classic red Sangria. Combining a traditional Spanish Red with lemon, orange, cassis, and peach natural flavors.
* TROPICAL – A Spanish White, bringing the flavors of the tropics straight to the consumer with a combination of Passion Fruit, Mango, Coconut, Peach and a hint of Cinnamon, the special twist MYX Fusions added to this soon-to-be best seller.
* REDBERRIES – A classic mix of American fruits; Strawberry, Raspberry, Cranberries and Blueberries creates an incredible taste for consumers who are looking for a new twist in a Sangria.
MYX Fusions will launch a fully integrated marketing campaign that will include print, radio and broadcast as well as exclusive events and social media messaging in support of the new blends. The winner of a 2015 Growth Brand award from the Beverage Information Group, MYX believes Sangria is on-track to become the next sensation for on-the-go young adults in the key 21-34 age group.
“We are very proud of our newest product line in the MYX Fusions Beverage family,” says Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Our fruit infused Moscatos have become a sensational success and now with, MYX Fusions Sangria, we have an opportunity to bring yet another signature ready-to-drink, fruit-infused wine to the market. We will continue to connect with key consumers by staying on-trend and delivering beautifully packaged, premium quality beverages.”
“The MYX Fusions team is excited by the addition of MYX Fusions Sangria” says Peter Reaske, MYX Fusions CEO. “We’re very proud of our two-year track record and we believe the new flavors will build on our momentum, capitalizing on the ongoing trend in Sangria sales with this iteration of our MYX Magic.”
MYX Fusions Sangria, a product of MYX Beverage LLC, is being introduced to the tradeand expected to be on sale in July. MYX Fusions Moscato is in 47 states, Australia, Canada, UK, and continues to expand. Suggested retail price is $8.99-$9.99 187ml, 4 pack with an ALC. 5.5% By Vol. For locations, please visit us online at www.myxfusions.com.
Follow MYX on Twitter at @MYXFusions and like us on Facebook atFacebook.com/MYXFusions.
MYX Fusions
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About Nicki Minaj
Grammy Award-nominated superstar, Nicki Minaj, continues to break records and impact pop culture at large. Her critically lauded third full-length album, The Pinkprint [Young Money Entertainment/Cash Money Records], became the second highest-selling female debut of 2014 and arrived at #2 on the Billboard Top 200 and #1 on the Billboard R&B/Hip-Hop Albums Chart, cementing her as rap’s reigning queen. Minaj recently made history as singles from the certified gold album “Truffle Butter” [featuring Drake & Lil Wayne], “Only” [featuring
Expanding her international influence, Minaj hosted the 2014 MTV EMAs, where she received the “Best Hip Hop” award. At the 2014 BET Awards, she garnered “Best Female Hip-Hop Artist” for the fifth straight year. 2015 Grammy Award nominations include “Best Rap Song” for “Anaconda” and “Best Pop/Duo Performance” for “Bang Bang” with Ariana Grande and Jessie J.
Minaj also stands at the top of the pop vanguard. The double-platinum “Anaconda” set the record for most VEVO views in 24 hours. Nicki also achieved the highest digital sales for any female artist in history with over 50 million track sales between solo and feature performances. She and Adele are the only two artists in history to sell 1 million copies of five different songs in one year. She also holds the record for most Hot 100 entries on Billboard‘s Hot 100 chart. Throughout her career, Minaj has been awarded 4 American Music Awards, 8 BET Awards, 7 BET Hip Hop Awards, 4 Billboard Music Awards, 2 MTV EMA’s, 2 MTV Video Music Awards and a People’s Choice award. Outside of music, she has starred in films including Ice Age: Continental Drift and The Other Woman in addition to judging American Idol. An icon of her time, Nicki is truly on the road to legendary.
About MYX Beverage LLC
Formed in 2013, MYX Beverage, LLC is the parent company for MYX Fusions beverages. The company is comprised of strategic partners committed to taking the growing Moscato wine industry by storm. #GetInTheMYX
Peter Reaske / CEO- has over 30 years of experience in the marketing and distribution of beer and alcoholic beverages. He was the former Vice President for Foster’s Americas and Global Commercial Director of the Foster’s Beer Group. Prior to Fosters, Peter was with Molson Breweries USA where he served as Vice President of Allied Brands and Marketing and was responsible for increasing sales volume by almost 150% over 3 years, the successful launch of new brands and the strategic positioning of the company for its sale to Phillip Morris.
Mona Scott Young/ CMO – has over 20 years of experience in marketing and branding. She is also founder of Monami Entertainment, a multi-media company that specializes in film and television production, talent management as well as brand and product development. She is the producer of the highly successful reality series Love & Hip Hop. Mona’s business and philanthropic achievements have garnered recognition from a variety of prestigious organizations and her many accolades include Marketer of the Year by Ad Age Magazine.
