The Recording Academy® and CBS will launch GRAMMY Live®, bringing music fans around the globe unprecedented, multiplatform access to red carpet arrivals and behind-the-scenes action leading up to and throughout THE 57TH ANNUAL GRAMMY AWARDS®.
GRAMMY Live will begin Sunday, Feb. 8 at noon PT/3 p.m. ET at GRAMMY.com and CBS.com and on both the GRAMMY Live app for iOS, Android and Windows Mobile, and the CBS App for iOS and Android, and continue through the live telecast, which airs 8– 11:30 p.m. ET/PT on the CBS Television Network.
GRAMMY Live is a unique experience that complements at-home viewing for GRAMMY Awards watchers. Bringing fans exclusive content from Music’s Biggest Night®, the comprehensive interactive platform includes:
- The only place to view the GRAMMY Awards Premiere Ceremony™ during which winners in approximately 70 categories will be announced
- Live red-carpet coverage hosted by Quddus (MTV) and Louise Roe (“Access Hollywood”) with additional reporting by Andrew Burnette.
- Multiple camera angles and exclusive live streaming from the audience, producer’s tunnel, and GRAMMY® winners backstage portrait sessions
- Backstage access from behind-the-scenes GRAMMY-cams
- In-audience correspondents
- Fan-submitted Q&A with GRAMMY nominees and performers
- Real-time social media trends
- Wrap-up show immediately following THE 57TH ANNUAL GRAMMY AWARDS telecast featuring a comprehensive recap of winners, performances and fashion highlights.
“The companion coverage GRAMMY Live offers to music fans is the ultimate viewer engagement experience,” said Evan Greene, Chief Marketing Officer for The Recording Academy. “We strive to not only entertain, but to be the first source for GRAMMY news, and the premier platform for exclusive GRAMMY content.”
“Each year GRAMMY Live brings fans unequaled access behind-the-scenes of Music’s Biggest Night,” said Marc DeBevoise, Executive Vice President and General Manager of Entertainment, Sports and News for CBS Interactive. “From the red carpet live-stream to the Premiere Ceremony and all the second-screen features the experience provides during the telecast, GRAMMY Live strives to bring fans as close to the action as possible.”
Enhancing the GRAMMY Live experience will be the official 57th GRAMMY live-blog, which will provide additional comprehensive real-time coverage of Music’s Biggest Night.
British songwriter, singer and actress Rita Ora will join the GRAMMY live-blog as the Official Special Guest Blogger, sharing her personal perspective from her VIP seat at Staples Center as Music’s Biggest Night unfolds on stage. Ora dominated the UK charts with her first album, 2012’s Ora, which was certified platinum and included the No. 1 singles “R.I.P.,” “How We Do (Party)” and “Hot Right Now.” Currently featured on the smash single “Black Widow” with Iggy Azalea, Ora is readying her second full-length album, to be released this year. Ora will also appear in a number of upcoming films, including the highly anticipated 50 Shades Of Grey and Jake Gyllenhaal’s Southpaw. Ora is scheduled to perform the nominated song “Grateful” on the 87th Annual Academy Awards® Feb. 22.
The live-blog will also offer fans GRAMMY red-carpet updates; a one-of-a-kind front-row seat from the GRAMMY “mosh pit,” just steps away from the GRAMMY stage; the latest GRAMMY updates from Twitter and Instagram; color commentary on the GRAMMY telecast; and the ability for users to comment and be a part of the lively dialog about the show.
GRAMMY Live Technology Partners
AMV Digital Media has returned for the sixth consecutive year to live stream GRAMMY Live using its feature-rich, multicamera angle Tremolo Player.
GRAMMY Live will once again leverage Akamai‘s global distribution HD network for live streaming and video on demand to power extensive live and on-demand streaming.
The Recording Academy has partnered with the most progressive online companies and leveraged the best of both open-source and proprietary technologies to deliver a cohesive, exciting and more enriching user experience for GRAMMY.com and GRAMMY.org, including Acquia, Drupal, Lullabot, MJD Interactive, and Ooyala.
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 280 million people visiting its properties each month, CBS Interactive is a top Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.
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