His Royal Highness, Crown Prince Frederik and Her Royal Highness Crown Princess Mary visit Munich to further reinforce trade relations between Germany and Denmark.
The royal couple heads the Danish trade delegation, which includes more than 75 companies. Entitled “Danish Living”, their visit focuses on topics like sustainable architecture and urban development, environment and energy efficiency, health and healthy nutrition, tourism and sustainable design.
The program
The primary topic of the three day long visit is Danish living. Accordingly, the following issues will be addressed:
The ECCO store’s reopening
Emphasizing fashion and lifestyle, the royal heirs visited the ECCO store in Munich today. There, they reopened Munich’s ECCO store at exactly 4 pm in Sendlinger Straße 7. After having been refitted, the store shines with the glamour of ECCO’s innovative UNITY concept. Nadina Pellegrino, ECCO Retail Director Europe Central & South: „We feel very honored to be welcoming the Crown Prince and Princess on this special occasion here with us in Munich and highly value this official visit, which is a very special event.”
ECCO’s new store concept
Form, function and simplicity are the key elements of ECCOs’s UNITY concept, enabeling the stores unique design to appear in a clean, and at the same time welcoming and friendly light. Elegant shop tables, modern and comfortable seating, as well as warm, wooden and light colors represent the unique scandinavian atmosphere of ECCO’s native country Denmark.
Further information about ECCO at www.ecco.com
As one of the world’s leading shoe brands, ECCO combines style with comfort building on design, high quality of leather and innovative technology. Ever since 1963 ECCO forms one of few big shoe manufactures who maintain every aspect of their leather and shoe production up to the sale inhouse. ECCO is one of the most important producers of high quality leather products. The company fits several premium luxury brands. ECCO shoes and accessories are sold in 3.060 shops and more than 1.400 sales outlets in 88 countries worldwide. The family-owned company currently has 10.800 employees.
