The Max Mara Spring Summer 2024 collection, aptly named “New Utility Glamour,” draws inspiration from two distinct sources: the rugged workwear of the Land Girls during the 1940s and the contemporary fascination with urban gardening, which is bringing greenery to our modern cities. The collection seamlessly combines elements of practicality and elegance.
Channeling the spirit of the Land Girls, these pieces capture the essence of utilitarian clothing and transform it into a fashion statement.
In a nod to the lush gardens of English poet Vita Sackville-West, Max Mara infused a touch of natural beauty and sophistication into the line, echoing the timeless charm of English gardens.
Overall, Max Mara’s Spring Summer 2024 collection invites you to embrace summer glamour in an outdoor setting. It encapsulates the fusion of utility and style, bringing together historical influences and contemporary aesthetics to create a unique and captivating fashion experience.