THE CLIMATE CRISIS DOES NOT TAKE A BREAK: 2ND ANNUAL GREENTECH FESTIVAL COMMITTED TO A A GREEN FUTURE
After last year‘s successful premiere, the second GREENTECH FESTIVAL (GTF) took place from the 16th to the 18th of September 2020. The event for sustainable technologies welcomed its visitors to Kraftwerk Berlin. Due to the coronavirus pandemic, the number of on-site participants is limited but part of the festival took place online for everybody to be able to participate digitally, free of charge. This year, the three GTF founders Marco Voigt, Sven Krüger, and Formula 1 World Champion Nico Rosberg once again welcomed many well-known guests such as Ursula von der Leyen, Robert Redford, Joschka Fischer, and musician Sting.
With the motto #celebratechange, GTF opened its doors for three days in September – and there certainly was some change taking place this year. In addition to its core modules the GTF CONFERENCE powered by Salesforce, the GREEN AWARDS powered by Audi, the GTF CONCERT powered by MagentaMusik 360, and the GTF EXHIBITION, the festival had been extended: this year, it included several digital events and offered its guests an innovative overall experience. “Climate change has not stopped during the coronavirus crisis, so instead of canceling our festival and postponing it to 2021, we have developed it further and worked on an innovative concept for all our participants. We are very much looking forward to welcoming visitors from all over the world, whether in person here in Berlin or online, to spend three inspiring days with our speakers, our top exhibitors, and many celebrities,” says Marco Voigt, the festival’s co-founder.
The coronavirus pandemic has inspired the GTF team to re-think the whole festival and to develop a new, versatile concept with a lot of exciting content: experts from many different industries – such as mobility, energy, finance, fashion, and nutrition – presented their climate-friendly ideas for companies, decision-makers, and countries. All participants were invited to learn about the latest findings and ideas in the fight against climate change and the throwaway society – either digitally or on-site. The festival’s partner country is the United Kingdom of Great Britain and Northern Ireland, which will be co-hosting the UN climate conference COP26 with Italy in 2021
A new GTF – with virtual and digital components
The festival – together with GTF CONFERENCE founding partner Salesforce – presented several exciting keynotes, panel talks, and masterclasses on both analogue and digital stages. Prominent thought leaders and speakers with a background in business, science, or culture – such as Joschka Fischer (former Federal Foreign Minister and Vice Chancellor), Richard Lutz (CEO Deutsche Bahn), Mirjam Staub-Bisang (CEO BlackRock Switzerland), David Katz (CEO Plastic Bank), Pasi Vainikka (CEO Solarfoods) or Nico Rosberg – will introduce interesting solutions and methods for decision-makers in order for them to take the initiative with regard to sustainability. “GREENTECH FESTIVAL is very close to my heart. As a global platform for green technologies, we help to make sustainability a tangible experience. We want to provide food for thought to accelerate a positive change,” explains Nico Rosberg.
Furthermore, GTF presented a new digital format in the context of the conference: SWITCH GREEN. Pioneers such as Ursula von der Leyen (President of the European Commission), Klaus Schwab (economist and founder of the World Economic Forum), Christiana Figueres (former Secretary-General of the Secretariat of the United Nations Framework Convention on Climate Change), Sting (musician, composer, and actor), Melati Wijsen (Indonesian climate activist) as well as Prince Albert of Monaco will introduce their ideas, inspirations, and concepts for a greener planet. The format will be continued after the conference.
In addition to the GTF CONFERENCE, the GTF EXHIBITION took place once again. The interactive exhibition was opened by Dorothee Bär, the Minister of State for Digitalisation, and the festival’s co-founders Nico Rosberg, Marco Voigt, and Sven Krüger. GTF EXHIBITION’s partner is the private bank Julius Bär. Well-known exhibitors include Deutsche Bahn, Ströer, BMW, Skoda, NIO, Hyundai, Ursa Robotics, Allianz, and Veganz, all of whom gave insights into a world of tomorrow. For the first time ever, the festival offered a digital exploratory tour for all those who are interested but could not visit in person.
Enjoying events at home – via livestream
One of the festival’s highlights was the presentation of the GREEN AWARDS, which took place in cooperation with Audi. Several prominent guests from business, science, politics, sports, and media graced the festival’s green carpet and honored the most future-forward green projects and minds. Presenter Steven Gätjen hosted the ceremony, which was also viewed at home via livestream.
The GTF CONCERT provided musical entertainment in cooperation with MagentaMusik 360: on the 16th of September, musicians celebrated a green future in front of a small audience with their climate neutral performances. A special highlight was an international top act that is yet to be announced. Thanks to Magenta TV, those who couldn’t be in front of the stage can watch the performance at home.