Scripps Networks, part of The E.W. Scripps Company (NASDAQ: SSP), will rebrand its popular and widely available network Court TV Mystery as ION Mystery starting today, Feb. 24.
“Mystery has added popular procedural dramas to its schedule and with the network’s programming now more connected with the hall of fame lineup of hit dramas on ION, aligning the two networks creates increased consumer recognition, expands brand affinity and cross-promotional strength, and facilitates the ability to naturally share content and more,” said Lisa Knutson, president of Scripps Networks
ION Mystery reaches adults 25-54 and is available in 120 million homes representing 98% of the United States.
The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff, and TrueReal.