HYBRID: In the interest of further streamlining our beauty regimens with minimalist makeup brands, hybrid beauty products are emerging — and providing both skincare and cosmetic benefits. The most popular example is the growing offer and demand for serum foundation.
The gist of the beauty trend can be defined as a shift towards healthy, glowing skin that is achieved by alternate means than caked-on cosmetics. Differentiating themselves from the tinted moisturizers of years past, they also take BB creams a step further by incorporating the treatment-element of skincare serums into quotidian coverage. Their surge in popularity makes sense, too, as brands respond to a market preference for “healthy” ingredients and a growing public association between beauty and wellness.